Collaborations

LeBron James partners with Hennessy


08 10 2025

Los Angeles Lakers star LeBron James has released a new limited edition cognac with Hennessy, continuing his initial partnership with the whiskey brand from 2024.

The NBA player commented 'It's an honour to continue this partnership with Hennessy. Our first collection was about a shared pursuit of excellence and boundary pushing, and this new limited edition is another chapter in that story'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.